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About MSO

MSO (Mental Sports Online, www.mso.com.cn) established in early 2003, and it has become the most successful provider of online sports contents and related technology services in China, at the same time MSO is also active in cutting-edge betting theory research.
Our extensive and frequently updated sports betting information, together with our professional analysing system, attract a large number of online punters to use our services. Currently we have over 108,000 registered members, with a page view number of over 508,000 per day, and the figure is still growing rapidly.
Current Position

MSO’s rank has been increasing fast to 5,000 (ranked by Alexa.com) within three years. Moreover, the rank is ascending every day and we are already the No.1 sports betting related company in China.
Product and Service

MSO provides comprehensive free sports contents such as match fixtures, archives, live score, lottery and wireless service.

Our match fixture and database services are free. The database archives all match data back to early 1990’ including odds change records, match news and pre- and post-match reports, etc. And the fixture provides match schedules, information and results.

The odds comparing system displays fixed odds from over 130 global bookmakers and Asian-handicap odds from over 10 major bookmakers. It covers all major league and cup matches in Europe, Asia and America. Further more, our odds comparing system is a live system. The system automatically updates the database frequently to display the latest odds provided by different bookmakers. Once any odds change is detected, the system will instantly alert the users.

MSO independently-developed LOTA system is a very powerful betting tool and it is the only odds analysis system in the world. LOTA is a major weapon which makes MSO the market leader. (For details please visit http://www.lota.tv)

TeamsDAQ (http://www.teamsdaq.com) is an online sports game developed by MSO. In the game players will be able to buy and sell football club’s stocks on the TeamsDAQ list. Just like stock exchange in the real world, the aim of the trade is to maximize the profit. The share price of a club will only lie on its real match performance, and it will not be affected by exchange amount or any other factors. A team’s share price at a particular time represents the current team strength of the club.

Besides, MSO also has expertise in technological development. For example, we build and maintain the Chinese version websites of Ladbrokes.com and Easybets.com, we also supply database to world top websites including Sohu.com, sina.com.cn etc.
Strategic Cooperation
With MSO’s superior technology, service and brand image, a number of strategic cooperation have been established:
● In May. 2003, cooperation with world internet media giant Lycos.com was established. MSO supplies live odds, live score, and match database, and cooperation in SMS business was also established.
● In Mar. 2004, we became the supplier of live score to Sportcn.com which is a subsidiary site of Chinese Olympic Committee. (OEM)
● In Apr. 2004, we became the supplier of live score to 21cn.com which is one of the most influential portal websites in southern China. (OEM)
● Between June and July. 2004, MSO was consigned to develop the EURO 2004 online game which was sponsored by Carlsberg and Ladbrokes.com.
● Cooperation with several wireless SP has been established, and MSO supplies professional and well-tailored contents via SMS and MMS to subscribed members.
● In Dec. 2004, MSO was consigned to promote Victor888.com in China.
● In Jan. 2005, cooperation with Sportscn.com (subsidiary site of Chinese Olympic Committee) begins with MSO’s wireless contents service.
● In Jan. 2005, cooperation with Sohu.com (World Top 5 website) established. MSO supplies database and odds system to Sohu.com lottery channel.
● In Mar. 2005, MSO became the partner of Avl.com.cn to supply soccer and NBA live score service.
● In Mar. 2005, MSO became the strategic partner of China.com to supply sports data.
● MSO has also established strategic cooperation with a number of domestic sports media such as 500 Wan Weekly and Qiu Jing.
● In Apr. 2005 MSO become the official partner of China Telecom’s content provider.
● In May. 2005, MSO become the official partner of China Netcom’s content provider.
● In September. 2005, MSO started strategic partnership with Gmastech to launch new version G-win.com.
● In September. 2005, MSO become the content provider of HongKong’s No.1 Media Orisun.com.
● In June. 2006, MSO obtained SP license and launched wireless services.
Our Business
● Advertising
As there are a huge number of visitors on our website, promotions on MSO always give clients great return.
● Technical Service
Our technical services include content and database supply to online and ordinary media, SMS service, OEM, website design, gaming software development, etc. Our strong technical department can also undertake other required projects.
● Marketing Service
MSO provides professional marketing service for international bookmakers. We have expertise and successful experience in promoting foreign bookmakers. Ladbrokes.com is a good example. Also we provide tailored services to bookmakers. For example, we provide valuable market research in Chinese betting industry which is extremely useful to bookmakers who wish to grab a share of Chinese market. Our marketing department carries out market research in Chinese betting industry periodically, and we intend to offer foreign bookmakers extremely valuable research reports.